Your privacy policy should stay boring.

Ours does. SignIQ is built to minimise data, keep raw processing on-device, and store aggregate audience outputs rather than individual profiles.

What we collect.

The platform is built around aggregate audience analytics and operational metadata. We do not store named customer records about the people being measured.

Aggregate people counts per screen or location
Dwell-time and attention distributions
Verified impression counts when playlogs are connected
Hourly audience rollups and campaign summaries
Device health metrics such as uptime and connection status
CMS playlog data and screen IDs when ingested via API

What we do not collect.

These are product boundaries, not marketing promises. SignIQ is not designed to identify who someone is.

Names, emails, phone numbers, or account data about the observed audience
Face templates, biometric identifiers, or identity matching records
Emotion recognition, mood scoring, or sentiment analysis
Sensitive-attribute inference such as race, religion, or political views
Individual-level age or gender profiles
Individual tracking IDs, re-identification tokens, or cross-site person histories
Raw camera footage, image archives, or exported video frames from the cloud platform
MAC addresses, device fingerprints, or Wi-Fi probe data

Privacy by architecture.

SignIQ processes sensor inputs on the edge device first. The cloud layer is designed for aggregate analytics, not raw media handling.

That means dashboards and exports revolve around counts, distributions, and campaign rollups rather than person-level records. The system is built to keep audience measurement useful without turning it into identity infrastructure.

Regulatory position.

GDPR / UK GDPR

Camera-based audience analytics can involve personal data depending on how and where the system is deployed. SignIQ is designed to minimise data and keep outputs aggregate, but the site operator still needs to assess lawful basis, transparency, contracts, and whether a DPIA or similar review is required.

EU AI Act

SignIQ is designed to avoid prohibited AI practices such as identity matching, sensitive-attribute inference, and emotion recognition. If audience categorisation outputs are enabled, operators should deploy with clear notices and documentation.

Retention

Aggregated analytics data is retained according to your plan tier. Raw imagery is not stored in the cloud platform as part of standard SignIQ reporting. Access to analytics should still be restricted to the teams that actually need it.

Data protection contact.

For privacy-related enquiries, contact our data protection team.

compliance@signiq.cloud

SignIQ Ltd. · United Kingdom