Visual intelligence for physical spaces

Intelligence for every screen, shelf and space.

SignIQ turns standard cameras into calibrated measurement — the audience in front of your screens, the state of your shelves, the flow through your space. Retail-media-grade audience data, plus custom vision projects for the briefs that don't fit a box.

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Westfield London — Zone ATodayLive
Today's summary

2,847 unique viewers with 1.82s average attention and 94% calibration confidence — peaking at 1pm.

2,847+12%
Unique viewers
1.82s
Avg attention
94%
Calibration confidence
34,590
Total OTS today
Works withEmbed Signage
The Platform

One measurement layer. Two ways to use it.

Everything SignIQ does runs on the same private, edge-first vision stack — start with audience measurement, or bring us a brief of your own.

Flagship product

SignIQ Measure

Calibrated audience measurement for digital signage — OTS, dwell and attention for every screen and zone, aligned to MRC OOH and IAB Europe in-store guidelines. The audience data retail media networks price against.

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Custom projects

Custom vision intelligence

Bespoke detection built on the same measurement layer — stock and shelf monitoring, queues, vehicles, safety equipment, the object classes you actually care about. Scoped per brief, fixed-fee.

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Every SignIQ license includes SignIQ Location — monthly AI content recommendations for your licensed screens, from weather, demographics and local context. At no extra cost.

How Location works
SignIQ Measure

Audience data that speaks for itself

Real OTS, dwell and attention for every screen and zone — turned into plain-English insight your team, and the brands renting your screens, can read at a glance.

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The front-of-store screen saw 2,847 people today, with 1.82s of attention on average — 12% above last week.
Front of store · Updated 2 min ago
Busiest hour was 1:00 PM, with 4,200 people walking past the screen.
Front of store · Hourly view
Expect around 3,840 people tomorrow between 12 and 2 PM — a strong window for your highest-value content.
Forecast · 7-day rolling pattern
Custom Vision Intelligence

Not just audiences. Anything worth watching.

Stock levels on a shelf. Queues building at the tills. Safety equipment where it should be. If a camera can see it, we can measure it — trained against your scenes, running privately on the edge, delivered as numbers in your dashboard and API.

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Cabinet 2 is down to 31% stock coverage — restock suggested before the 12–2 PM peak.
Stock monitoring · Live shelf state
Queue at till 3 reached 6 people — longest wait of the morning at 4 minutes.
Queue analytics · Custom detection
Loading bay clear for 43 minutes — 2 of 2 required safety checks passed on last entry.
Safety & operations · Custom detection
Built Properly

The same foundations under everything

Whether it's measuring an audience or watching a shelf, every SignIQ deployment shares the same architecture.

Privacy by design

No faces stored, no personal data. All inference happens on the device and only aggregate numbers ever reach the cloud. GDPR-aligned.

Edge-first architecture

Standard hardware, off-the-shelf cameras, models running next to the sensor. No video streams, no cloud GPU bills, no bandwidth headaches.

API-first platform

RESTful API with OpenAPI 3.0 spec, webhooks and a local real-time API. Every number lands in whatever stack your team already runs.

FAQ

Questions, answered

What is SignIQ?

SignIQ is a visual intelligence platform for physical spaces. Its flagship product, Measure, turns the screens you already run into a calibrated audience measurement network aligned to MRC OOH, IAB Europe in-store and IAB/MRC attention guidelines. The same edge measurement layer also powers custom vision projects — stock monitoring, queues, safety, bespoke detection. Every license additionally includes SignIQ Location, monthly AI content recommendations for your screens, at no extra cost.

What can SignIQ measure besides audiences?

Anything a camera can see and a model can be trained on: shelf and stock state, queue lengths, vehicles, safety equipment, and custom object classes specific to your operation. These run as custom projects on the same private, edge-first architecture as our audience measurement.

Is SignIQ privacy-compliant?

Yes. No faces or personal data are stored. All inference happens on-device and only aggregate metrics are transmitted. SignIQ is GDPR-aligned and designed to support a low-risk classification under the EU AI Act.

What hardware do I need?

Standard signage or PC hardware and an off-the-shelf camera — no special sensors. The edge app installs on the player you already run, across Windows, Android, Tizen and webOS.

Does SignIQ integrate with my CMS or signage platform?

Yes. A REST API (OpenAPI 3.0), webhook events and a local real-time API let platforms such as Embed Signage read audience data and trigger content in real time. Most teams integrate in hours, not weeks.

How do I start a custom vision project?

Send a short brief to hello@signiq.cloud — what you want to measure, where, and roughly when. You get a discovery call, a technical scope and a fixed-fee proposal before any code is written.

Start measuring what matters

Sign up free and point a camera, or send us the brief that's been sitting in your backlog. Either way, real numbers land fast.

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