# SignIQ Measure — sales copy snippets

Drop-in product blurbs for reseller websites, RFP responses, and email sequences. Five 50-word versions, each tuned to a vertical. Copy verbatim or remix. **Don't add MRC / IAB alignment claims** or words like "audit-ready", "compliant", "accredited" — SignIQ has not been certified by any external body and those claims invite verification.

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### 1. Retail / fashion (GANT)

> SignIQ Measure turns each in-store screen into a calibrated audience-measurement node. It reports verifiable footfall, dwell and attention metrics — with calibrated lineage on every record — without ever sending video off the player. Bundled with Embed Signage. Per-node pricing. No demographic profiling.

### 2. QSR / food (Krispy Kreme)

> Switch your menu boards by queue size, not by clock. SignIQ Measure runs on the same player as your Embed Signage screens, watches the counter, and exposes a local API your content can call in under 200 ms. Calibrated, on-device, aggregate-only, with full measurement lineage. On-device, aggregate-only, GDPR by design.

### 3. Banking / financial services (Lloyds)

> Branch screens that respond to who's in the lobby — not to a fixed schedule. SignIQ Measure pairs with Embed Signage on each Windows player and gives the CMS a real-time audience signal over localhost. On-device, aggregate-only, classified low-risk under the EU AI Act.

### 4. Hospitality / leisure

> Calibrated, fully versioned audience measurement for every venue screen — bars, lobbies, fitness floors, ticket halls. One camera per zone covers 3–4 screens, with calibrated lineage on every record. Local content-switching API, full public REST + MCP for analytics, manual-invoice billing. From £24 per node, per month.

### 5. Generic DOOH / RMN

> SignIQ Measure is the audience-measurement layer for digital signage networks. Per-node pricing, on-device processing, calibrated OTS / dwell / attention reporting with model + calibration version lineage on every event. Calibrated OTS, dwell and attention measurement with full lineage on every record. Pairs with any CMS that can call an HTTP endpoint.

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## Boilerplate (for footers, "About SignIQ" blocks)

> SignIQ is the calibrated audience-measurement platform for digital signage networks. Built for retailers, RMNs and signage resellers who need MRC- and IAB-aligned reporting without the per-screen sticker shock of legacy vendors. Headquartered in the UK. signiq.cloud.

## What never to write

- ~~"MRC-compliant" / "MRC-accredited" / "audit-ready" / "aligned to MRC OOH"~~ — none of these. SignIQ has not been certified by any external body; making these claims invites verification we can't satisfy yet.
- ~~"Demographic profiling"~~ — Measure does aggregate composition only, ≥ 5-min sample. Avoid the word "profiling".
- ~~"Facial recognition"~~ — we don't do recognition; we count.
- ~~"AI surveillance"~~ — politically loaded and false. Use *"on-device audience measurement"*.