# SignIQ Brand Guidelines

Lightweight, partner-facing distillation of `agent_docs/brand.md`. If you're publishing SignIQ as a product on your own site, follow these.

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## 1. The name

- **SignIQ** — one word, no space, capital S, capital I, capital Q.
- **SignIQ Measure** — full product name. *Measure* is title-case, not all-caps.
- Never "SIGNIQ", "Sign IQ", "Signiq" (lowercase q).

## 2. Logo

| Variant | Use |
|---|---|
| Full-colour logo (light bg) | Default. Marketing site, decks, partner pages. |
| Knock-out logo (dark bg) | On photographs, dark hero panels, opaque dark surfaces. |
| Wordmark only | When space is tight and the icon would render < 24 px. |
| Icon only | App icons, favicons, social avatars. |

**Clear space.** Minimum padding around the logo equals the height of the *I* in SignIQ. Never let other content cross that margin.

**Don't** stretch, rotate, recolour, add drop-shadows, or overlay gradients. Don't apply outlines. Don't reflow into vertical lockup; use the wordmark variant if vertical space is the constraint.

**Files.** Logo assets (SVG primary, PNG @1×/2×/3×, favicon ICO + PNG sizes 16/32/48/96/192/512, Apple touch icon) ship in `/brand/logos/`. SVGs are the source of truth.

## 3. Colour palette

| Role | Hex | Use |
|---|---|---|
| Background — page | `#F7F7F8` | Default page surface |
| Background — panel | `#FFFFFF` | Cards, tables |
| Background — elevated / banner | `#FAFAFA` | Insight banners, secondary CTAs |
| Border light | `#F2F2F2` | Tables, dividers only (prefer whitespace) |
| Text — heading | `#0A0A0A` | H1–H3 |
| Text — body | `#1A1A1A` | Body copy |
| Text — secondary | `#6E6E6E` | Labels, meta |
| Text — light | `#999999` | Captions, hints |
| Accent — blue (primary) | `#0055FF` | Primary buttons, links, brand highlights |
| Accent — green (positive) | `#00C853` | Positive metrics, success states |

Avoid: black backgrounds anywhere on the web product; coloured backgrounds for primary panels; gradients; glow effects; WebGL. SignIQ is a *light-only* aesthetic — clean enterprise, Anthropic / shadcn inspiration.

## 4. Typography

- **Primary** — Google Sans, loaded via CDN. Falls back to **Inter**, then system sans.
- **Monospace** — JetBrains Mono, for code blocks and tabular data.
- Use weights 400 (body), 500 (UI labels), 600 (headings and stat values). Don't use 700 — too heavy for the aesthetic.

| Surface | Size / weight |
|---|---|
| H1 | 32 px / 600 |
| H2 | 24 px / 600 |
| H3 | 18 px / 600 |
| Body | 16 px / 400 |
| Small / meta | 14 px / 400 |
| Caption | 12 px / 500, uppercase, letter-spacing 1 px |
| Stat values | 28 px / 600 |

## 5. Component tokens

- **Panel radius** — `rounded-2xl` (16 px). Padding 28 px default.
- **Button radius** — `rounded-[10px]`. **Not** `rounded-full`.
- **No shadows.** Use whitespace and subtle background tints to separate cards.
- **No 1-px borders** unless on tables or explicit dividers. The aesthetic relies on whitespace.

## 6. Voice & tone

- Plain UK English. Hyphens for compounds (`per-node`, `on-device`), em-dashes for parenthetical clauses.
- Direct, concrete, never marketing-fluffy. *"Per-node pricing, on-device processing"* > *"Cutting-edge AI-powered insights"*.
- Don't claim alignment with MRC / IAB and don't use "audit-ready", "compliant", "accredited". Stay descriptive: "calibrated OTS, dwell, attention, with model and calibration version lineage on every record".
- Avoid surveillance vocabulary. Say *"audience measurement"*, *"viewer counting"*, *"presence detection"* — not *"face recognition"*, *"AI surveillance"*, *"demographic profiling"*.

## 7. Partner co-branding

When SignIQ Measure appears as a co-branded product on your site:

- Use the **knock-out wordmark** alongside your primary logo on a single horizontal line.
- Minimum lockup: `[Your logo] · [SignIQ wordmark]` separated by a 1 px divider in `#F2F2F2`.
- Don't combine the SignIQ icon and your icon into a single mark.
- Include a "Powered by SignIQ" line in the footer with a link to `signiq.cloud`.

## 8. Use of customer logos

If you list SignIQ-deployed customers on your site (Lloyds, Krispy Kreme, GANT, Friends Fish & Chip), respect the customer's trademark guidelines and require their written sign-off before publication. If in doubt, ask us.

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*Questions: hello@signiq.cloud. Asset bundle: signiq.cloud/partners/resources.*